Privacy Statement

EFFECTIVE DATE: October 9, 2015

Welcome! DS Services of America, Inc. and its affiliates are a national direct-to-consumer provider of bottled water, office coffee and water filtration services via a full portfolio of great American brands, such as Alhambra®, Deep Rock®, Belmont Springs®, Crystal Springs®, Hinckley Springs®, Kentwood Springs®, Mount Olympus®, Sparkletts®, Sparkletts® Ice, Sparkletts® Sparkling Water, Sierra Springs®, Athena® water, Nursery® water, Standard Coffee®, Javarama® and Relyant®. We also produce and distribute bottles of various sizes and shapes through our PolyCycle Solutions™ brand. DS Services of America, Inc., its brands and affiliates are collectively referred to in this privacy statement as "DS Services", "we", "us" or "our".

This privacy statement is intended to help you understand what information we collect, how we use it, what choices you have and other important information. Although some of the concepts are technical in some cases, we tried our best to explain things in a straightforward and transparent way.

If you have any questions or comments about this privacy statement or the ways in which DS Services uses the information it collects, please do not hesitate to contact us using the information provided in the "CONTACT US" section at the bottom of this privacy statement.


SCOPE OF OUR PRIVACY STATEMENT

    

WHEN THIS PRIVACY STATEMENT APPLIES

This privacy statement applies to information collected through:

This privacy statement also applies to our use of information shared with us by other sources for our own purposes.

No matter how we obtain the information referenced above, this privacy statement only applies to information collected from or relating to consumers or prospective consumers. For purposes of this privacy statement," consumers" are individuals who seek or acquire our products and services, or access our online environments, for personal, family, or household purposes.

    

WHEN THIS PRIVACY STATEMENT DOES NOT APPLY

This privacy statement does not apply to:

If you have any questions as to whether this privacy statement applies to you, please do not hesitate to contact us using the information provided in the "CONTACT US" section at the bottom of this privacy statement.

INFORMATION WE COLLECT


We collect information in a few different ways: (i) information you submit or give us permission to obtain; (ii) technical information collected automatically; and (iii) information provided by our partners. Each of these ways is discussed below.

    

INFORMATION YOU SUBMIT OR GIVE US PERMISSION TO OBTAIN

We collect information from you when you choose to provide it to us through our online or offline environments. For example, if you:

We also collect information from you when you give us permission to access it. For example:

    

TECHNICAL INFORMATION COLLECTED AUTOMATICALLY

We may collect certain technical information about your visits to our online environments without you actively submitting such information. This information can make your use of our online environments easier and more meaningful by allowing us to provide better service, customize our online environments based on consumer preferences, compile statistics, provide you with more relevant advertisements, analyze trends and otherwise administer and improve our online environments. As discussed in the "HOW DS SERVICES AND OUR PARTNERS USE COOKIES FOR ADVERTISING" section below, such information may also be collected by our advertising vendors and other partners.

Some of the types of technical information collected automatically when visiting our online environments include:

    

INFORMATION PROVIDED BY OUR PARTNERS

Our advertising vendors and other partners may share with us the information they collect. For example:

We may also combine the information we collect through one or more of our online environments with information we collect through other online environments. We may also combine information collected through our online environments with information collected through our offline environments, as well as with information provided by our partners. We use this consolidated information to help us improve our online environments, products and services, communicate information to you, enhance our marketing and research activities and engage in any other uses described in the "HOW WE USE THE INFORMATION WE COLLECT" section below.


HOW WE USE THE INFORMATION WE COLLECT

We use the information we collect to provide our products and services to you, improve our products and services, develop new products and services and protect ourselves and our consumers.

If you make a purchase through our online or offline environments and authorize us to use your credit or debit card information, we will use this information to charge you as authorized. In these situations, we may also save your payment information and contact information so that you can use them the next time you want to order something from us.

If you register or open an account with us, the information we collect may be used to maintain your account, provide you with access to some features of our online environments or offer you the benefits and privileges that typically come along with account registration. This may include purchasing products or services, use of exclusive or personalized content or activities (such as message boards) and participation in special events and promotions (contests, sweepstakes, coupons, etc.).

We also use the information we collect for other legitimate business purposes, such as to:

We may also use the information we collect to offer you customized content, including to:

Some of our applications and mobile-optimized online environments may have location-based features. To deliver these features, we may access and use location data provided by your mobile device. For example, we may offer shopping features that allow you to get information about local merchants. Location information will be collected solely to deliver the requested feature, and it will not be further retained or stored by us.

From time to time, we may be approached by reputable third party companies and organizations that provide products or services that we believe may be of interest to you. To extend these products or services to you, we may use your information to send out notices on their behalf. We see this as a value-added service helping you find other useful products or services.

Finally, in certain limited circumstances, we may be called upon to release the information we collect in response to a court order, subpoena, search warrant, law or regulation. We plan to cooperate in responding to such requests, taking appropriate measures to ensure that the requester understands the potentially-sensitive nature of the information they may receive. We also reserve the right to cooperate with law enforcement authorities in investigating and prosecuting consumers who violate our rules or engage in behavior that is illegal or harmful to others or their property.

    

HOW DS SERVICES AND OUR PARTNERS USE COOKIES FOR ADVERTISING

We use common tools, such as cookies and similar technologies (discussed in the "TECHNICAL INFORMATION COLLECTED AUTOMATICALLY" section above), to collect information about consumers' use of our online environments for purposes of enhancing their online experience and delivering more meaningful advertisements. Like many companies, we may also utilize third party advertising vendors and other partners to collect this information.

One way in which we deliver more meaningful advertisements is through a common form of online advertising known as "retargeting" or "remarketing." Retargeting works by serving ads on one site based on consumer's online activities on a different site. For example, if you visit pages on our online environments relating to Hinckley Springs® products, you may later see advertisements for Hinckley Springs® products when you visit third party websites. To do this, DS Services or our advertising vendors may use a device ID, cookie or similar technology placed by us or the advertising vendor when you visit our online environments or third party websites or apps. The placing of these cookies or other technologies on your device may enable you to be identified across multiple websites and you should consult the privacy policies of our advertising vendors to understand how they collect and use your data.

Your ability to control the use of tracking tools, such as cookies, and opt-out of retargeting activities is described in the "CHOICES YOU HAVE ABOUT YOUR INFORMATION" section below.

In addition, we may also extract an email address provided by you in a partially-completed online form for purposes of sending you advertisements relating to our products and services. For example, if you begin to order a Deep Rock® product through an online environment and input your email address during the check-out process, but do not complete the order, we may extract the email address provided and use it to send you information regarding Deep Rock® products and services.


WHEN WE SHARE YOUR INFORMATION & OUR RELATIONSHIP TO THIRD PARTIES


We may use third parties to perform a variety of functions on our behalf and we may provide some co-branded services in partnership with others. We may also use third parties to analyze data collected through our online environments. If we allow a third party vendor to have access to your personally identifying information, we will not authorize them to take it or use it for any purpose that is not consistent with this privacy statement.

    

OTHER IMPORTANT INFORMATION ABOUT OUR RELATIONSHIP WITH THIRD PARTIES


CHOICES YOU HAVE ABOUT YOUR INFORMATION


You may always limit the amount and type of information that we collect from you by choosing not to enter or provide any information requested from you on our online and offline environments (for example, offline and online order forms, support requests and requests made by our call center agents). However, some of our products and services can only be provided to you if you provide us with requested information. Some of the products and services offered through our online and offline environments may ask whether you wish to opt out or opt into our contact lists for offers, promotions and additional products and services that may be of interest to you.

You can opt out of marketing emails we may send to you by following the "unsubscribe" instructions provided in such emails. If you opt out of our marketing emails, we may still send you transactional and relationship emails, such as emails about your orders and account.

You may also be provided with preference questions or preference boxes allowing you to indicate that you do not want our online environments to use tracking technologies, such as cookies, to "remember" the information collected on return visits, such as user IDs or mailing addresses; however, the tracking technologies used to collect unidentifiable information generally do not provide you with the ability to opt out of the tracking technologies. In addition, you may be able to control the use of tracking tools and limit retargeting activities as follows:

    

DO-NOT-TRACK SIGNALS AND SIMILAR MECHANISMS

Some web browsers may transmit "do-not-track" signals to websites with which the browser communicates. As of the Effective Date of this privacy statement, an industry standard has not yet been established on how to respond to these signals. Therefore, we do not currently respond to these signals, but we may reassess our response approach once a standard is established.


HOW YOU CAN ACCESS AND CORRECT YOUR INFORMATION


You can access, change or remove certain information previously provided to us upon request by contacting our Customer Care team using the information provided in the "CONTACT US" section at the bottom of this privacy statement. For record keeping and compliance purposes, we will retain certain information collected from you.


HOW WE SECURE YOUR INFORMATION


We have instituted physical, technical and procedural safeguards to store and maintain information we collect in a secure environment. You may also be required to use a password to access certain pages on our online environments where certain types of your information can be changed or deleted. It is therefore important for you to protect against unauthorized access to your password and to your device. You take full responsibility for maintaining the complexity and confidentiality of your password. While we have implemented safeguards, you should be aware that Internet security technology rapidly changes. We cannot guarantee that the safeguards we employ today can protect your information from the threats of tomorrow. You should also be aware that despite our efforts, factors beyond our control may result in disclosure of information. Accordingly, we are not in a position to guarantee that your information will be secure under all circumstances.


MESSAGE BOARDS AND DISCUSSION FORUMS


Some of our online environments may allow you to share comments or other information. Any information that you may disclose through message boards, discussion forums, blogs or on other public areas on our online environments becomes public information.


OUR POLICY ON CHILDREN'S INFORMATION


We do not knowingly collect or use any information from children (we define "children" as minors younger than 13) on our online or offline environments. We do not knowingly allow children to order our products or services, communicate with us or use any of our online environments. If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.


YOUR CALIFORNIA PRIVACY RIGHTS


Information collected from you may be shared among and between the DS Services brands and affiliates, many of which do not share the DS Services name, for their own direct marketing purposes. If you would like to learn more about the types of information we share and who we share it with, please do not hesitate to contact us using the information provided in the "Contact Us" section at the bottom of this privacy statement.


INTERNATIONAL TRANSFERS


Our online and offline environments are designed for and targeted to U.S. audiences and are governed by and operated in accordance with the laws of the U.S. While users from countries other than the U.S. may access our online and offline environments, we make no representation that such environments are operated in accordance with the laws or regulations of, or governed by, other nations.

Please be aware that by accessing our online and offline environments, or providing us with information, you understand and agree that:

Providing us with information or continuing to use our online or offline environments indicates that you are agreeing to the collection, use, disclosure, management and storage of information collected from you as described in this privacy statement.


CHANGES TO THIS PRIVACY STATEMENT


We reserve the right to amend this privacy statement without prior notice to reflect technological advancements, legal and regulatory changes and good business practices. If we change our privacy practices, a new privacy statement will reflect those changes and the effective date of the revised privacy statement will be set forth at the top of this privacy statement.


CONTACTING US


If you have any questions or comments about this privacy statement or the ways in which we use information subject to this statement, please do not hesitate to contact us by:

water bottles BOTTLED WATER
PRODUCTS

Stay hydrated in your
home or office.

delivery man HOME & OFFICE
DELIVERY

Just relax. We'll bring
refreshment to you.

coffee and tea COFFEE &
TEA SERVICE

Start your day off with fresh
coffee, or sip tea all day.

water glass and pitcher WATER
FILTRATION

We keep your equipment
in ship-shape condition.

sports drinks, etc. OTHER REFRESHING
PRODUCTS

Add a little extra variety to your
order. We have lots of options.